Josh V

Josh V is a Dutch fashion and lifestyle brand specializing in women’s clothing and accessories. Known for its modern, feminine aesthetic, the brand combines elegance with everyday wearability. With a focus on high-quality materials, timeless design, and responsible production, Josh V empowers women to look and feel confident. As the brand continues to expand internationally, it began facing new challenges that highlighted the need for an all-in-one tool to optimize its processes.

The Challenge 

As the Josh V team and its projects grew, coordinating work across departments became increasingly complex, with workflows scattered across Excel, Trello and email threads. Their existing project management approach lacked the structure and visibility needed to keep everyone aligned and planning on track. Key challenges included:

Fragmented Workflows: Using multiple tools like Excel, Trello and email made it difficult for teams to keep track of tasks and responsibilities. This often led to duplicated work and missed deadlines.

Lack of Visibility Across Departments: Different departments worked in their own ways, which made it harder to stay aligned. As a result, teams felt less connected, less in control, and less engaged in the bigger picture.

Campaign and Production Launch Coordination: Overlapping deadlines and unclear ownership made it difficult to plan and launch campaigns in time.

Lack of Insight into Workload:  Limited visibility made it difficult to identify capacity issues and spot project delays.

The Solution

To overcome these challenges, Josh V partnered with Bluehive, as their official Asana implementation partner. The goal was to design a customized workspace that would bring more structure, efficiency, and transparency to the brand’s daily operations. Key actions included:

Creating a Shared Asana Workspace: A process-tailored environment was created to streamline campaign planning, align the fashion calendar, and coordinate collection launches.

Improving Visibility Across Teams: Shared dashboards were adjusted and personalized to offer a clear view of deadlines and collection phasing, helping teams coordinate on time.

Setting up templates: Process-tailored templates were created to streamline campaign and seasonal launch workflows, saving time and ensuring consistency.

Why Josh V chose Bluehive 

Josh V was looking for more than a standard onboarding process. They needed an approach suited to the complexity of a fashion brand operating across seasons, drops, campaigns, and channels. Bluehive stood out by speaking the same language: combining technical expertise in Asana with strong understanding of creative and operational processes. Their proactive, hands-on collaboration ensured that the setup truly reflected how Josh V works, building a foundation that supports both structure and creativity across teams.

The Results

Since the implementation of Asana, Josh V has experienced noticeable improvements in daily operations:

Faster Campaign Delivery: Teams can plan and execute campaigns more efficiently, reducing delays and last-minute changes. Time to launch has accelerated by 30%, and the number of last-minute issues has decreased by more than half, resulting in smoother, more predictable campaign launches.

Smoother Seasonal and Collection Planning: Collection phasing and launch planning are now more organized, helping teams hit critical deadlines with less stress.

Better Cross-team Alignment: Marketing, e-commerce, and sustainability teams now collaborate in one shared space, ensuring everyone stays on the same page. B2B sales, production, and design teams are planned to join the Asana environment in Q1 2026. Asana is steadily becoming the central hub for all tasks and campaigns across the organization.

Conclusion

Josh V’s partnership with Bluehive demonstrates the impact of a well-executed Asana implementation. By creating a tailored workspace that enhances visibility, coordination, and efficiency, Josh V has built a strong foundation for continued growth and creativity. This collaboration shows how, with the right partner, Asana can adapt to the unique pace of the fashion industry: transforming workflows, strengthening alignment, and empowering teams to deliver with confidence and precision.