Bidfood

Bidfood Netherlands is a leading foodservice distributor catering to the hospitality and catering industry. Their clientele includes restaurants, hotels, healthcare institutions, and schools, and they are known for their commitment to quality, innovation, and sustainability. Bidfood focuses on providing tailored solutions and exceptional customer service to meet the dynamic needs of their diverse clients. ​

The Challenge 

Bidfood Netherlands faced a growing need for better workflow transparency and efficiency within their e-commerce and marketing teams. Their existing project management approach, which included tools like Trello, lacked the structure and integration capabilities necessary to scale effectively. Key challenges included:

Lack of Transparency: E-commerce subteams struggled to maintain clear visibility into ongoing tasks and timelines.

Disjointed Tools: Major projects, such as the content calendar and socials board, were fragmented across platforms, making collaboration and updates cumbersome.

Knowledge Gaps: Limited expertise in Asana hindered onboarding efforts for e-commerce teams and future teams.

The Solution

To address these challenges, Bidfood partnered with Bluehive, as their official Asana implementation partner. The project focused on building a robust, scalable Asana environment tailored to Bidfood's needs. Key actions included:

Structuring Asana Teams: Subteams within the e-commerce department were organized into dedicated Asana teams. This division created clarity and made task management more efficient.

Master Marketing Calendar: A centralized marketing calendar was developed, offering an overview of all ongoing campaigns and ensuring alignment across teams.

Migration from Trello to Asana: Major projects, including the content calendar and socials board, were seamlessly transitioned to Asana, consolidating workflows into a single platform.

Training and Enablement: Comprehensive training sessions were conducted for e-commerce subteam leaders, equipping them with the knowledge to onboard and train their teams. Individual sessions with the project lead provided tailored support and ensured a thorough understanding of Asana's capabilities.

The Results

The implementation of Asana at Bidfood Netherlands yielded transformative results:

Enhanced Transparency: The creation of a master marketing calendar and structured Asana teams improved visibility across all e-commerce activities.

Streamlined Collaboration: Migrating key projects from Trello to Asana eliminated tool fragmentation, fostering better collaboration and efficiency.

Team Empowerment: E-commerce leaders, equipped with Asana training, successfully onboarded their teams, ensuring a smooth transition.

Sustainable Independence: Through individual coaching and training sessions, Bidfood's project leads gained the skills to manage most of their projects independently, reducing reliance on external support.

Conclusion

Bidfood Netherlands' partnership with Bluehive demonstrates the power of a well-executed Asana implementation. By addressing workflow inefficiencies and enabling team autonomy, Bidfood has set a strong foundation for future growth and innovation. The focus on training, structured migration, and transparency has transformed their approach to project management, aligning with their mission to deliver exceptional service to their clients.